Type. Delete. Type. Delete.

[Inner monologue] Come on Jo. Come on. Think of something witty to write, something deep and meaningful, something that will inspire someone and change lives.

Then I stare at the page. Why is this happening? I write all day long. I’ve created pages and pages of website copy for a number of companies. I’ve created hundreds of personalized emails to encourage customers through their journey with a brand. I’ve written umteen presentations for my leadership. I’ve whipped up heartfelt oaths and mantras intended to deepen bonds of trust and respect between companies and customers….so where are the words now? Why are they failing me? They have always been my safe haven and now they are no where to be found.

Then it hits me. I’ve always written for other people. I’ve never written for myself. And to be totally honest, it’s kinda scary. No one is judging me. No one is going to proof-read this. No one is going to plan the business around it.

So. I’ll begin. And although I hope you do find something special here, I mostly hope I find what it is I have been searching for.